About Joey

I blame my daughter Abby-Rose the most for my health journey...and I thank her for it all the time. Abby was born with some severe food allergies that we learned through many of trials during breastfeeding and most of her worst reactions came after my wife had eggs for breakfast. At the time it was not conventional to test babies for food allergies but we persisted and found that this beautiful helpless baby was allergic to most of what we were eating and being passed through my wife, Amy's milk.

This event and the hope to reduce some baby weight had Amy starting to exercise regularly and resarch alternatives to our normal diet. Around this time, Amy's brother had enlisted in the Marines and provided some friendly competition between us and a new joy for excercising. I had recently found the childhood enjoyment out of riding bikes a bit again since being a teenager so with all of this together my bike rides turned into random pull-ups in the hallway to daily workout videos.

I personally have seen an enjoyment in exercise and believe that it can be the fountain of youth and reduce stress. Exercise has also been said to be a piece of the puzzle to prevent and in some cases help cures chronic diseases and anxiety. This increases with proper nutrition. I have stayed consistently active through some type of movement be it mountain biking, resistance training, hiking, yoga, or my newfound favorite paddleboarding since 2009 when this journey began.

My main success story in my fitness journey is in successfully GAINING 20 pounds, and still holding a happy body fat percentage hovering around 15%. This is not the traditional success story I know, but for me being a short guy who could never break 130 pounds regardless of what I did from a nutrition or exercise perspective, it is quite the accomplishment for me, especially while keeping the excessive unwanated fat at bay. The name Fitness Phoenix has a few meanings and symbolism. - the Phoenix is a mythical bird signifying second life and I am a big fan of second chances. - My wife and I really enjoy the South West, specifically Arizona and the Phoenix area. Abby is the artist behind the logo.


Areas of Expertise

  • Core and Balance
  • Nutrition
  • Strength Training
  • Weight Loss
  • Flexibility and Mobility
  • Muscular Definition
  • Muscle Gain
  • Kettlebells
  • TRX
  • Functional Training
  • Yoga
  • Myofascial Release
  • Cardiovascular Conditioning
  • Wellness

NCCA Accredited Certifications

NASM Certified Personal Trainer

Additional Certifications

NASM Fitness Nutrition Specialist, NASM FLEXIBILITY SPECIALIST

Who I Especially Like Working With

Beginners, Bodybuilders, Brides-to-be, LGBTQIA, Men, Military, Overweight/ Obese, Student-athletes, Women, Youth

Joey is a great trainer! He takes time to listen to your goals and sets a plan based on your skills and your desires He takes the time to make sure you are doing things the right way, and explains to you why what and how the things you are doing are important! He is good about speaking medically/psychically about what you are doing, but can also dumb it down for so to make sure you are doing everything in the best way! He really cares about your progress

Bobby .

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